Sökning: "brand voice"

Visar resultat 6 - 10 av 38 uppsatser innehållade orden brand voice.

  1. 6. The voice of lonely consumers : The mediating role of brand attachment between emotional loneliness and brand loyalty

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Qi Yuan; Liu Zhehao; [2021]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 7. A Good Razor : A sustainable and gender neutral design proposal for a manual hair removing device for the entire body

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :HANNA LUNDIN; [2021]
    Nyckelord :;

    Sammanfattning : The razor industry is a worldwide industry where the vast majority sell multi-blade razors. These are sold in a business model that pushes production prices so much that it harms the environment. LÄS MER

  4. 8. Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Quang Nguyen; David Farmakidis; [2021]
    Nyckelord :Brand Activism; political activism; cause-related marketing; woke-washing; Business and Economics;

    Sammanfattning : Brands are entering a time where brand activism and political activism in which they state their beliefs affect consumer purchasing decisions instead of having, as opposed to traditional brand product marketing. Brands are more pressured to take a stand on any social issue and voice they’re donating to matter. LÄS MER

  5. 9. Sinnesmarknadsföring : En kvalitativ undersökning om hur hotell i Kalmar län arbetar med positiva upplevelser.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Malin Andersson; Alva Nimeryd; [2021]
    Nyckelord :Sensory marketing; the five senses; service escape; brand image; consumer experiences; value.; Sinnesmarknadsföring; sinnen; varumärkesimage; konsumentupplevelser; servicelandskap; värde.;

    Sammanfattning : Previous research shows that new strategies are currently needed to reach consumers on an emotional level. Theories claim that sensory marketing is the most effective method for companies to achieve customer loyalty and profitability. LÄS MER

  7. 10. Character voice in subtitles: a case study of the Japanese subtitles of The Witcher

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för språk, litteratur och lärande

    Författare :Sirius Rusanen; [2021]
    Nyckelord :Japanese; translation; subtitles; character voice; characterisation; characterization; role language; yakuwarigo; The Witcher;

    Sammanfattning : In storytelling, one of the most important functions of dialogue is to create characterisation. Character voice is each character's unique style of speaking, which can impart explicit or implicit information about characters, such as their personality, age, or gender. LÄS MER