Sökning: "changing the expectations of room"

Visar resultat 6 - 6 av 6 uppsatser innehållade orden changing the expectations of room.

1. 6. THE MARKETING ROLE OF UNIQUE CONCEPTS FOR HOTELS IN SWEDEN

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Carla Franchetti; Sofie Forsgren; [2005]
   Nyckelord :unique concepts; servicescape; post-modernism; differentiation; hotel product.;

   Sammanfattning : Many hotels nowadays try to differentiate their product with a unique concept as compared to the traditional hotel product. There is an increase in the interest in hotels with unique concepts, which shows a trend among customers today asking for more than just a room. LÄS MER