Sökning: "hotel product."

Visar resultat 1 - 5 av 41 uppsatser innehållade orden hotel product..

  1. 1. Risks and risk management in construction projects : A product life cycle approach

    Magister-uppsats, Högskolan i Gävle/Besluts-, risk- och policyanalys

    Författare :Björn Åberg; [2023]
    Nyckelord :Risk; Construction projects; Risk Management;

    Sammanfattning : The construction industry often operates with important and expensive projects that should meet deadlines and various regulations and at the same time avoid risks associated with the phases of the construction projects. This thesis reviews risks by a project life cycle (PLC) and the risk management used in construction projects by interviewing different construction project stakeholders such as hotel owners in Belgium and construction specialists. LÄS MER

  3. 2. Storytelling på sociala medier : En kvalitativ studie om hur storytelling inom hotell- och restaurangbranschen kan användas som verktyg för att bygga varumärke och leverera känslor på sociala medier

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Philip Norman Rondahl; Alma Backlund; [2023]
    Nyckelord :Storytelling; varumärke; sociala medier; Word of Mouth; relationsmarknadsföring; emotionell marknadsföring.;

    Sammanfattning : Storytelling is a popular marketing tool today and can be used in many different ways for companies. The purpose of this study is to investigate how service companies can use storytelling in social media platforms for marketing purposes and branding. LÄS MER

  4. 3. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Nyckelord :Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Sammanfattning : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. LÄS MER

  5. 4. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Nyckelord :Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Sammanfattning : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. LÄS MER

  7. 5. The Impact of Service Quality on Customer Satisfaction in Hotel Business Development : Correlation Between Customer Satisfaction and Service Quality

    Magister-uppsats, Karlstads universitet

    Författare :Dider Bhuian; [2021]
    Nyckelord :service quality; hotel industry; customer satisfaction; descriptive methodology;

    Sammanfattning : This research aimed to study the correlation between customer satisfaction and service quality in the hotel business. It also outlines the significance of understanding customer satisfaction and how customers distinguish service delivery. Customers have changed prospects based on their consideration of service or product quality. LÄS MER