Sökning: "handelshögskolan stockholm marknadsföring företagande och ledning"

Visar resultat 1 - 5 av 116 uppsatser innehållade orden handelshögskolan stockholm marknadsföring företagande och ledning.

1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Lundquist; Yusra Ali; [2024]
   Nyckelord :Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

   Sammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER

3. 2. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Oliwer Holm; Philip Hansson; [2024]
   Nyckelord :Sustainable Transitioning; Petroleum Industry; Expectancy- Value Theory; Motivation;

   Sammanfattning : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. LÄS MER

4. 3. Politics in the Skies - A Qualitative Analysis of Global Jet Fighter Sales and the Struggles of Sweden's Gripen, compared with offers from France and the United States

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Anders Grandien; Carl-Johan Lindström; [2023]
   Nyckelord :Procurement; Fighter Jet; Offset-agreements; Corruption; Geopolitics;

   Sammanfattning : The complex dynamics of the worldwide jet fighter market are examined in this paper, with a special emphasis on the factors that influence procurement choices and Sweden's disproportionate representation in corruption cases. Our research reveals a market environment dominated by geopolitical power, financial incentives, and superior products. LÄS MER

5. 4. Why which strategy? How Path-Dependancy and external shocks shaped Pharma companies' strategies

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Filip Karlsson; Rasmus Eriksson; [2021]
   Nyckelord :Pharma; Path-Dependancy; Strategy; Strategic positioning; External shocks;

   Sammanfattning : Since its creation in the late19th century, the pharma industry has seen numerous shifts in the leading companies underlying strategies. These shifts have been driven by internal and external shocks such as the 2008 financial crisis, scientific progress and, favorable demographic trends. LÄS MER

7. 5. The Gender Impact Gap: Introducing a quantitative gender indicator to measure female impact on Swedish business

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Svensson; Natalia Hultner; [2021]
   Nyckelord :Gender Equality; Managerial Impact; Impactful Positions; Group Executive Teams;

   Sammanfattning : This thesis examines whether female impact on Swedish business corresponds to female participation in Swedish business. To address this research question, we create a new quantitative gender indicator to measure female impact, called the Impactful Position Indicator (IPI). LÄS MER