Sökning: "in-feedadvertising"

Hittade 1 uppsats innehållade ordet in-feedadvertising.

  1. 1. Rekommendationssystem för riktad annonsering : En studie av innehållsbaserad rekommendation i system med användare, element och annonser kopplade till en gemensam uppsättning diskreta metadata

    Kandidat-uppsats, Högskolan i Jönköping/JTH, Datateknik och informatik

    Författare :Andreas Andersson; Henrik Ottehall; [2017]
    Nyckelord :Ads; targeting; behavioral targeting; recommendersystem; contentbased; native advertising; in-feedadvertising; computationaladvertising;

    Sammanfattning : Advertising in mobile apps are increasing and so is the need to show the right ad to the right user. This study was conducted in cooperation with Seekly AB, a company whose app displays a feed with upcoming events in a users immediate area. In this app, every event is associated with an interest and users can choose interests to follow in a list. LÄS MER