Sökning: "journals of marketing management"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden journals of marketing management.

1. 1. Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Linnéa Mattsson; Julie Stidsholt; [2015]
   Nyckelord :arts and cultural branding; strategic brand management; co-creation; heritage brand; The Royal Danish Theatre; Business and Economics;

   Sammanfattning : Thesis Purpose: The purpose of this study is to contribute to a further understanding of how managers of heritage brands within the arts and cultural sector can embrace co-creation activities to engage with and attract a broader segment of the market. Methodology: The Royal Danish Theatre serves as a single-case study. LÄS MER

3. 2. Strategic leadership in turbulent markets

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Nina Dziomkina; Jimmy Jipp; [2013]
   Nyckelord :International business; Phone industry; Strategy; Industrial leadership; Marketing;

   Sammanfattning : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. LÄS MER

4. 3. CORPORATE SOCIAL RESPONSIBILITY  COMMUNICATION from a NETWORK PERSPECTIVE : A Case Study of Peab AB

   Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Viktoriya Chuikina; Sari Ekberg-Tamminen; [2012]
   Nyckelord :Corporate Social Responsibility CSR ; strategic CSR; CSR communication; construction industry; sustainability; sustainable construction; industrial marketing; network perspective; Peab AB;

   Sammanfattning : Problem Description: Since there are recognized similarities in the construction industry between relationship building and strategic CSR engaging thus managing and communicating CSR should be evaluated from the industrial network perspective. Close interaction between stakeholders and implemented strategic CSR facilitate to perform successfully and remain competitive when facing challenges in modern construction industry. LÄS MER

5. 4. Managing cultural differences in MNE: a case study on IKEA in China and their staffs

   Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Binh Pham; Xue Hongyu; [2012]
   Nyckelord :;

   Sammanfattning : Course: EFO703 Bachelor Thesis in Business administration 15 ECTS University: Mälardalen University School of Sustainable Development of Society and Technology, Västerås Authors: Pham Ngoc Binh & Xue Hongyu Examiner: Ole Liljefors Tutor: Per Nordqvist Research question: How has IKEA managed cultural differences regarding their staffs in China? Purpose of the research: The purpose of the research is to describe and analyze the managerial practices of IKEA in China under the influence of Chinese business culture in order to figure out the flexibility in the strategy of the company in the effort of retaining the standardized structure but still be able to adapt to the culture different from its background. Method: The deductive approach was used in this paper and the empirical data was gathered with a qualitative method. LÄS MER

7. 5. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Nilnta Elpida Morais; Joyce Mhando; [2012]
   Nyckelord :viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

   Sammanfattning : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. LÄS MER