Sökning: "marketing D-"

Visar resultat 1 - 5 av 333 uppsatser innehållade orden marketing D-.

  1. 1. Are consumers inattentive to fuel saving for Electric Vehicles? A stated choice experiment

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Lanxi Ji; [2024]
    Nyckelord :Climate Change; Electric Vehicle; Stated Choice Experiment;

    Sammanfattning : The transition to electric vehicles (EVs) is a crucial component of the global green transition within the transport sector, where EVs are often characterized by higher initial costs. This study investigates whether enhancing the salience of fuel savings information influences consumer decisions towards EVs, amidst criticisms of manufacturers like Tesla for leveraging such information in marketing strategies. LÄS MER

  3. 2. Marketing and Mutual Fund Size: Empirical evidence on the effectiveness of marketing by fund employees

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Hannah Bakker; [2023]
    Nyckelord :Mutual funds; Marketing; Fund size;

    Sammanfattning : This thesis aims to study the effects of marketing on mutual fund size, by itself as well as in comparison to other factors. Although marketing may not be the first thing funds think of when wanting to increase their size, the literature appears to suggest they should. LÄS MER

  4. 3. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sofia Alm; Rebecca Åbom; [2023]
    Nyckelord :Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Sammanfattning : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. LÄS MER

  5. 4. Where does the revenues in the mutual fund industry come from? A qualitative study exploring actively managed mutual funds where a distinction has been made between bank- and nonbank distributed fund

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Lina Harling; Lovisa Gorton; [2023]
    Nyckelord :AUM; Mutual fund; Fund fee; Distribution channel;

    Sammanfattning : This thesis investigates where the revenues in the mutual fund industry comes from and what determines the large amount of assets under management (AUM) within this industry. A qualitative study has been conducted where eight different interviews were held with interviewees within various seniorities at different institutions. LÄS MER

  7. 5. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Linn Henriksson; Ellen Svärdh; [2023]
    Nyckelord :metaverse; consumption-value theory; value perceptions; virtual consumption;

    Sammanfattning : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. LÄS MER