Sökning: "marketing master thesis ikea"

Hittade 4 uppsatser innehållade orden marketing master thesis ikea.

  1. 1. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Philip Meier; Eleni Anastasiadou; [2018]
    Nyckelord :online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Sammanfattning : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. LÄS MER

  3. 2. Ideologi, ekonomi och konsumtion - en kritisk studie av IKEA:s marknadskommunikation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Erik Kruse; [2015]
    Nyckelord :Cultures; economy; ideology; discourse; consumption; marketing communication; Social Sciences;

    Sammanfattning : Parts of the postmodern consumer research argue that researchers must change their perspective from a modernist to a postmodern point of view when studying consumers and consumption. This postmodern perspective is described by Firat and Venkatesh (1995) through five conditions of postmodern consumption. LÄS MER

  4. 3. Teknikkonsult i förändring - positionering på ny marknad

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Cecilia Persson; [2006]
    Nyckelord :Technology and Engineering;

    Sammanfattning : Background AB Ångpanneföreningen (ÅF) is one of the largest and oldest technical consulting firms in Sweden. The company was founded in 1895 and has witnessed four big technical advances: steam power, electricity, nuclear power and computerization. LÄS MER

  5. 4. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Fredrik Nilsson; Carl-Henrik Söderström; [2005]
    Nyckelord :Technology and Engineering;

    Sammanfattning : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. LÄS MER