Sökning: "multichannel segmentation"

Hittade 2 uppsatser innehållade orden multichannel segmentation.

1. 1. Multichannel Segmentation vs. Demographic Segmentation

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Markus Büger; Rebecca Hylkén Olsson; [2017]
   Nyckelord :Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

   Sammanfattning : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. LÄS MER

3. 2. Motivera Mera! - En kvantitativ studie om samspelet emellan hedonisk shoppingmotivation och multikanalshopping

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Christina Eckerrot; Josefine Wallin; [2014]
   Nyckelord :Multichannel shopping; Hedonic shopping motivation; Impulse buying tendency; Segmentation; Consumer behavior;

   Sammanfattning : Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. LÄS MER