Sökning: "musical congruity"

Hittade 1 uppsats innehållade orden musical congruity.

  1. 1. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Emelie Henning; Martin Palmcrantz; [2012]
    Nyckelord :consumer behavior; servicescape; in-store marketing; music; musical congruity; sensory marketing; FMCG; consumer goods;

    Sammanfattning : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. LÄS MER