Sökning: "post-postmodern consumer society"
Hittade 1 uppsats innehållade orden post-postmodern consumer society.
1. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. LÄS MER
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