Sökning: "post-postmodern consumer society"

Hittade 1 uppsats innehållade orden post-postmodern consumer society.

  1. 1. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
    Nyckelord :Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

    Sammanfattning : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. LÄS MER