Sökning: "return on marketing investment"
Visar resultat 1 - 5 av 40 uppsatser innehållade orden return on marketing investment.
1. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System
Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro UniversitetSammanfattning : .... LÄS MER
2. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. LÄS MER
3. Sponsringens betydelse för ideella fotbollsföreningar i Sverige
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of this study is to increase the understanding of why companies choose to sponsor non-profit football clubs in Sweden. The goal is that the increased understanding leads to non-profit football clubs being able to make themselves more attractive to sponsors. LÄS MER
4. ”I slutändan handlar det om avkastning” - En intervjustudie om hur EU-taxonomin påverkar fondförvaltares investeringsbeslut
Kandidat-uppsats,Sammanfattning : The EU taxonomy is gradually being implemented by companies and fund managers. The taxonomy aims to provide a clear description of the concept of "sustainability" and thus counteract false sustainability marketing, otherwise known as greenwashing. LÄS MER
5. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.
Kandidat-uppsats, Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)Sammanfattning : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. LÄS MER