Sökning: "sales promotional activities"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden sales promotional activities.

  1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Bilal Mehdi; Adnan Kalim; [2023]
    Nyckelord :social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Sammanfattning : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. LÄS MER

  3. 2. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Nyckelord :Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Sammanfattning : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. LÄS MER

  4. 3. Heterogeneous Features of the Frozen Food Market in China : A Case Study of Heinz Guided by Integrated Marketing Philosophy

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Chen Xiaowei; Wen Wen; [2012]
    Nyckelord :Integrated Marketing; Marketing Tools; Regional factor; Heinz; Chinese Frozen food industry;

    Sammanfattning : Guided by integrated marketing theory, the foundation of integrated marketing is the understanding of market and customers. The first step is the utilization of marketing tools. This study analyzed the sales data from 2009 to 2011 and focused on the salience of four main marketing tools used by Heinz. LÄS MER

  5. 4. Loyalty Card Promotional Activity in Budget Hotel

    Magister-uppsats, Institutionen för ekonomi

    Författare :Fei Teng; [2010]
    Nyckelord :loyalty card; budget hotel; Swedish customer;

    Sammanfattning : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. LÄS MER

  7. 5. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :S. M. Sabbir; Tadele Worku Birmeji; [2010]
    Nyckelord :Price promotion; non-price promotion; introductory stage; sales promotion; consumer goods; comparative study; experimental method;

    Sammanfattning : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. LÄS MER