Sökning: "sponsorship evaluation"
Visar resultat 16 - 16 av 16 uppsatser innehållade orden sponsorship evaluation.
16. Att sätta segel i ett av världens största sportevenemang : En studie av begrepp, motiv och utvärdering av sponsring
Kandidat-uppsats, IHH, Företagsekonomi; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. LÄS MER