Sökning: "sponsorship evaluation"

Visar resultat 11 - 15 av 16 uppsatser innehållade orden sponsorship evaluation.

  1. 11. Measurability of corporate sponsorship in sport events

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Oscar Lundqvist; Philip Green; [2015]
    Nyckelord :Measurability of corporate sponsorship; Performance evaluation; Corporate sponsorship; Sponsorship; Management control system;

    Sammanfattning : Number of companies involving into sponsorship has been increasing over the years and today sponsorship is a fully global industry (Stotlar 2004). Despite this little research has been made in the area, and in particular in the field of corporate sponsorship and measurability. LÄS MER

  3. 12. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

    Magister-uppsats, Avdelningen för företagsekonomi

    Författare :Stefan Andres; Nina Prantl; [2012]
    Nyckelord :Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

    Sammanfattning : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. LÄS MER

  4. 13. Sponsorship Portfolio : Empirical study of the decision process

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Audrey Rogers; Evangelia Banti; [2012]
    Nyckelord :Sponsorship; portfolio; motivations; objectives; evaluation; decision-making process; bank industry; hotel industry.;

    Sammanfattning : Background/Problem: Sponsorship has grown a lot for the past twenty years, to become a part of the marketing activities not to say a full-fledged tool. Being now a major marketing tool, it is crucial to understand how the whole sponsorship process works, in order to control it perfectly. LÄS MER

  5. 14. Inkongruenta Sponsorsamarbeten: Att skapa bättre kommunikationseffekter genom användandet av förklarande länkar

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Christian Gylche; Marcus Robell; [2008]
    Nyckelord :Sponsorship; Marketing; Incongruence;

    Sammanfattning : In a world with increasing media buzz and tougher challenges for marketers to break through all the clutter before reaching the consumer, working with incongruence has become a mean to stand out from the crowd. Incongruence is the discrepancy between the marketing communication and the already established brand attributes with the consumer. LÄS MER

  7. 15. Utvärdering av lämpliga metoder för vattengenerering

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :David Eriksson; Reza Hashemi; [2008]
    Nyckelord :;

    Sammanfattning : This master thesis has been performed at the department of Machine Design at KTH, The Royal Institute of Technology. The thesis has been a part of a global development project in collaboration with Luleå University of Technology, Lund Faculty of Engineering and Stanford University. Corporate liaison and sponsor has been Immerse Global Inc. LÄS MER