Sökning: "sponsorship evaluation"

Visar resultat 6 - 10 av 16 uppsatser innehållade orden sponsorship evaluation.

  1. 6. Svenska sponsorers effektmätning av sponsring : En studie om svenska sponsorers effektmätning av sponsring

    Kandidat-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Pontus Olofsson; [2018]
    Nyckelord :;

    Sammanfattning : Sports sponsorship is a marketing method that grows incredibly fast on the market. Already about 20 years ago it was difficult to find a sporting event that was not sponsored in any way and the more time has passed, the more the sponsorship has grown. LÄS MER

  3. 7. Sponsorship evaluation among local sponsors : An exploratory study of the Cross Country World Cup in Ulricehamn 2017

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Alexander Abrahamsson; Isak Höglund; [2017]
    Nyckelord :;

    Sammanfattning : In recent years, the financial investments into sponsorships have increased. This is also significant on a local level. Both corporations and local authority invest extensively in sponsorships today and a growing interest has risen in sport event sponsorships. LÄS MER

  4. 8. Intersport and their sponsored events - A case study of sponsorship relations

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Johanna Liikamaa; [2016]
    Nyckelord :sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Sammanfattning : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. LÄS MER

  5. 9. Sponsring : En studie om sponsorskap inom ridsport

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Kylander; Moa Edenhammar; [2016]
    Nyckelord :Sponsorship; effects; sponsorship; equestrian; sport sponsorship; values; exposure.; Sponsorskap; effekter; sponsring; ridsport; idrottssponsring; värderingar; exponering.;

    Sammanfattning : Inom de flesta idrottsföreningar kommer ofta en stor del av intäkterna från sponsring och det är lika viktigt vid en större tävling eller evenemang som det kan vara avgörande för mindre klubbars överlevnad. Under de senaste trettio åren har sponsring utvecklats från en småskalig verksamhet i ett begränsat antal industriländer till en större global industri. LÄS MER

  7. 10. SUPPLY CHAIN FINANCE A Buyer-Centric Supplier Payables Financing Initiative

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Martin Jemdahl; [2016]
    Nyckelord :Technology and Engineering;

    Sammanfattning : With an increased importance of working capital management and supply chain risks, supply chain finance has gained an increasing interest from organizations across the world. A buyer-centric supply chain finance solution can create a ‘win-win’ situation for buyers and suppliers, by allowing buyers to extend payment terms and suppliers to get payments in advance. LÄS MER