Sökning: "travel marketing"

Visar resultat 1 - 5 av 161 uppsatser innehållade orden travel marketing.

1. 1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Nellie Sjösten; Lisa Ullman; [2023]
   Nyckelord :;

   Sammanfattning : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. LÄS MER

3. 2. Varför väljer turister Sälen i stället för Åre, Trysil eller Kläppen? : En deduktiv studie om varför turister väljer att resa till Sälen som destination istället för liknande skidorter som Åre, Trysil och Kläppen

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Emmy Karlsson; Samuel Riedengaard; Oscar Zachrison; [2023]
   Nyckelord :Turister; Destinationer; Resa; Vinterturism; Fjällturism; Köpbeslut; Marknadsföringsstrategier;

   Sammanfattning : This study investigated why tourists choose to travel to a specific destination, in this case Sälen, instead of traveling to similar destinations and similar alternatives such as Åre, Trysil and Kläppen. The goal of the study is to provide material that gives a greater knowledge of consumer behavior as it relates to the decision-making process while selecting a ski resort. LÄS MER

4. 3. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Sara Benmakhlouf; Rodrigo Fajardo; [2023]
   Nyckelord :Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

   Sammanfattning : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. LÄS MER

5. 4. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   Master-uppsats, SLU/Dept. of Economics

   Författare :Mohamad Saad El Deen; [2023]
   Nyckelord :E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Sammanfattning : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. LÄS MER

7. 5. Marknadsföring på sociala medier : En kvalitativ studie om marknadsföringsstrategier av kryssningsturism på TikTok och Instagram

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Izabelle Rasmussen; Lydia Fagerholm; Olivia Wikström; [2023]
   Nyckelord :Marketing strategy; Social media; Cruise tourism; Viking Line; Tallink Silja; Gap- analysis.; Marknadsföringsstrategi; Sociala medier; Kryssningsturism; Viking Line; Tallink Silja; Gap-Analys;

   Sammanfattning : The study has focused on the marketing strategy for the tourism cruises in the Baltic Sea,specifically Viking Line Sweden and Tallink Silja’s Sweden. The purpose of the study is tosee their marketing strategy on the social media platforms TikTok and Instagram and howtheir users interact with their posts. LÄS MER