Sökning: "variety-seeking"
Visar resultat 6 - 10 av 10 uppsatser innehållade ordet variety-seeking.
6. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. LÄS MER
7. The Importance of Personal Branding and Social Psychology in Recruitment - May The Odds Be Ever In Your Favour
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Media has during the past years paid more attention to the usage of personal branding while applying for a job. This thesis aims to investigate how business graduates' personal branding efforts are perceived by recruiters, while also researching what other factors that might influence the decision of inviting a candidate to a first interview or employing a candidate. LÄS MER
8. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). LÄS MER
9. A Qualitative Study of Music Consumption in Today's Ubiquitous Music Landscape
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The new global network economy brings forth challenges and opportunities for consumers and producers. One industry that has developed fast during the last decade is the music industry. With developments in technology and usage patterns music of today can be consumed in a vast array of settings. LÄS MER
10. The Smell of Money: A study of how scents can affect behavior and attitudes
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The use of scents in marketing has been rather limited in Sweden despite the known strengths of the human olfaction. Research has been done, although most with origin outside of Sweden. Swedish firms using scents ”simply believe in the concept” and do not know whether the scents have an effect or not. LÄS MER
