Users Attitudes on Changing Anonymity on Social Media

Sammanfattning: Anonymity on social media is a complex topic that has garnered attention from politicians and legislators alike. However, the opinions of end users on this matter have not been given due consideration. This study aims to explore the attitudes of active social media users (aged 30 and below) towards a possible change in how anonymity operates on social media platforms, in order to increase accountability and improve safety. A sample of 112 respondents in Sweden was surveyed, and five users were interviewed to gain deeper insights. Although a majority of users express a desire for change in how anonymity operates on social media platforms, there is currently no sense of urgency to effect change. Educating users and providing better reporting tools may be an effective alternative option for increasing safety online, as a small percentage of users are perceived to be responsible for the majority of harm on social media platforms. Different kinds of verification of users has been suggested as a possible solution to address the issue of malicious bots and impersonation accounts, with some social media platforms introducing paid verification subscriptions. However, the results suggest that the vast majority of users aren’t willing to pay, which could further exacerbate the issue at hand. Paid verification services brings with it the potential of dividing the user base (as verified paying users are attributed a status badge), whilst simultaneously continuing to provide malicious anonymous actors with a way to hide in the masses. Hence, whilst paid verification subscriptions may be a lucrative solutions for the social media companies, and provide them with an additional high-margin revenue stream, it may ultimately be to the detriment of safety and inclusivity. Further research on anonymity in relation to demographics, societal norms and backgrounds are needed to be able to definitively tell if a change to anonymity at scale is plausible. Furthermore, future work into the potential impact of the paid verification subscriptions are also needed, as these recent implementations have consequences on both the user base and the platforms as a whole.