Strategi vid börsintroduktioner : - Hur resonerar företagsledningen kring underprissättning?

Sammanfattning: Abstract This study aims to show how the company management reasons when it comes to underpricing IPO´s. In the market climate of today more and more companies are listed on the stock exchange and the business press is constantly reporting about highly increasing stock values. This validates the current interest of the subject and the importance of finding the underlying reasons of the decisions made. Interviews have been conducted with three newly listed companies, who all had a high initial price increase, and with their underwriters. Thanks to the underwriters we have been able to triangulate the empirical data provided by the companies. Therefore we could also put the motives and reasoning’s of the company management into words. What the study has shown is that founders have the ambition to develop the company further, rather than to conduct the IPO in order to cash out from the business as suggested in the theories. The choices they make in the form of lock up agreements, pre-IPO call options and rights offerings will signal long-term commitment and market interest regarding the company. This can build an amount of trust towards the investors and the demand for risk compensation in the shape of underpricing will be lowered. Committed investors will establish consensus in the market and others will follow in their footsteps, creating an information cascade. As a consequence, IPOs rarely are moderately subscribed but rather very over- or undersubscribed. Small price changes can therefore make the difference between a successful and an unsuccessful IPO. Because of this, the company is forced to underprice in order to create more attractive circumstances even though the market climate is good.