Miljömärkning på livsmedel : Konsumenters kunskap och preferenser

Sammanfattning: The society today is a very environmentally conscious society, at least that´s what it seems like. In this study, which is a combined literature review and survey, focus was at whether people have confidence in eco-labels, if they know what it stands for, how many people bought them and what labels they bought. The environmental labels that were addressed are the Coop Änglamark, EU-Ecologist, KRAV, ICA's I Love eco, MSC, Rainforest Alliance certification and Svenskt Sigill. With several previous studies and statistics, as well as an investigation. The conclusion is that people of Lidköping vicinity are not environmentally conscious. Most people bought eco labels because it accounts for a good thing. Even though they did not know exactly what the various labels stand for and that they create confusion. For men, the price was important. There was a connection between knowledge and purchase among women in these marks. Brands that were bought the most were ICA's I love eco and KRAV, least bought were the EU-Ecologist. ICA was the most common store, while Lidl was the least common among these people.