Aktivism på sociala medier : En kvalitativ analys av Facebooks funktioner och dess användning inom grupper för klimataktivism

Sammanfattning: The purpose of the study is to analyze how Facebook's features and its interaction design are used within climate activism groups to contribute to more sustainable groups and long-term engagement. This is investigated using qualitative methods consisting of three semi-structured interviews and a survey with both qualitative and quantitative data. The interviews take place with administrators and moderators for pages and groups on Facebook. The survey is answered by members and followers of these pages and groups. The results show that there is a divided meaning of how to interact with a certain type of content and how it should be shared further, and which sender is the most reliable. The conclusion is that through the use of Facebook within climate activism groups, the networks can reach out in a very efficient way and contribute to an interesting debate about the climate, which also spreads to other platforms.