TV-Underhållning eller politik? : en retorisk analys av slutdebatten i SVT inför valet 2018

Sammanfattning: Denna uppsats undersöker hur formatet i en televiserad slutdebatt påverkar bilden av politik. Uppsatsen diskuterar moderatorns roll och på vilket sätt partiledarna har möjlighet att styra och sätta sin politik på dagordningen. Uppsatsen behandlar även hur partiledarna använder ethos, pathos och logos i sin argumentation får att stärka sin egen och partiets trovärdighet för att sätta sin politik på tevedebattens dagordning. Vår analys visar att partiledarna har en betydande roll i hur politik framställs . Analysen visar också att moderatorerna har den huvudsakliga makten vad gäller vem som bestämmer dagordningen. Moderatorerna väljer dock att inte utöva denna makt under stora delar av debatten utan låter istället partiledarna sätta sin politik på dagordningen. I slutdiskussionen ges förslag på framtida forskning med journalistikens roll i en medialiserad värld som utgångspunkt. This academic paper examines how the format of the final political debate before the swedish election took place, affects the depiction of the political substance. This academic paper also aims to examine the moderators role in the final debate and in what way the party leaders have the ability to control and set their own agenda in this type of format. Our analysis shows that the party leaders do have a big part in how the politics are portrayed. The analysis also shows that the moderators have a big power advantage over the party leaders when it comes to whom is setting the agenda. The moderators however choose not to exercise this power during the majority of the debate and instead let the party leaders set the agenda. This academic paper also examines how the politicians in this debate uses the different rhetorical arguments ethos, pathos and logos. Despite some differences between the party leaders they all aim to improve their ethos by using arguments to both strengthen their own but also to weaken others. They do this in order to be able to set the agenda in the debate, partly in order to establish what subjects are being discussed but also how the subjects in question are being discussed. In the final discussion the reasoning behind this is being discussed. In there the reader can also expect to find suggestions on what additional research can be made in order to further understand the field of televised political debate.