Smakar kaffet lika gott på insidan av organisationen? : En kvantitativ enkätundersökning om Löfbergs internkommunikation

Detta är en Kandidat-uppsats från Karlstads universitet; Karlstads universitet

Sammanfattning: The mainstay of a successful organization is a well-functioning internal communication. Good internal communication creates a positive environment, togetherness, and community within the organization. A lack of internal communication can lead to an inefficient organization and can pose a threat to the organization's relationships, which is more common in international organizations. Since digital development, the internal communication is constantly evolving, which created a need to examine the area further. The purpose of this study was to create an understanding of how members in an international organization perceive internal communication. Löfberg’s internal communications were examined from the members’ perspective because their perception could give us a more honest and clearer view of what internal communication looks like within the organization. In this thesis, we had four research questions: “How do the members perceive the organizational culture within Löfbergs?", "How do the members perceive the communication channels at Löfbergs?", "To what extent do the members' perception of Löfberg's internal communication differ depending on position? " and "To what extent do members' perceptions of Löfberg's internal communication differ depending on whether they work within or outside Sweden?"       The theoretical framework in this thesis was covered by organizational culture, dissemination of information, and communication channels. Organizational culture affected the members' sense of belonging, motivation, and inclusion. Disseminating information explains how communication moved within the organization. The channels were investigated because they are the organization's tools for disseminate the information to all members. Based on previous research, we gained an understanding of the importance of horizontal and vertical communication within organizations, and how it worked. We also presented the difference between the manager role and the employee role, and how the image of these roles had changed over time. The survey was conducted with the help of a quantitative survey, where the population was a total sample of Löfberg's organizational members. The questionnaire was sent out via e-mail where members could answer 24 questions regarding internal communication. We received a total of 148 respondents out of 325 possible, from seven different countries. After analyzing the data collected from the survey, we were able to answer our purpose and our research questions. The results of the study showed that the members’ at Löfbergs generally experienced the communication as well-functioning. The majority of members enjoyed being with their colleagues, they experienced motivation to go to their work and they experienced being included within the organization. Further, members outside Sweden experienced internal communication as more well-functioning than those stationed in Sweden. Managers considered to a greater extent than employees, that they were allowed to take part in decisions that concerned the organization as a whole. Of the nine channels that were used in this thesis, we saw that mobile, e-mail, Teams chat function and the intranet were the most used channels. The channels that were not used as frequently were Yammer and the bulletin board. With the help of our results, we gained an understanding of how members within an international organization perceive internal communication.

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