Pepsi’s Number Fever – bottlecaps, mayhem and death

Detta är en Magister-uppsats från Lunds universitet/Företagsekonomiska institutionen

Författare: Diogo De Lima; Greta Ezerskyte; Niklas Kjellander; [2023]

Nyckelord: Pepsi; Scandal; Brand Management; Reputation; Case; Marketing; Business and Economics;

Sammanfattning: This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. Including, Written Case, Management Decision, Teaching Notes and Presentation, this is the perfect Case for a Case Solving course.

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