Talent attraction in Swedish Gaming Industry : An exploratory study.

Sammanfattning: Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. The authors investigated eight gaming companies based in Sweden, conducting semi-structured interviews with founding team or management team that were responsible for talent attraction in their respective companies. Study draws on theory of employer brand and examines how game development start-ups overcome their challenges in employee attraction context. Results of the research show that most gaming companies offer variety of employment benefits described in employment brand theory, but for them to have a competitive advantage, they should incorporate innovative new ideas in talent attraction. We propose an ‘employer innovation matrix model’ that can be a strategic talent attraction planning tool for companies.