Guldkvinnorna med många identiteter : En kvalitativ studie om kvällspressens rapportering kring de olympiska spelen i Pyeongchang 2018.

Sammanfattning: The motive of our study was to examine the differences and the similarities between how tabloids write about male versus female cross-country skiing participants. The main focus was to examine their adversities and successes at the Olympics in Pyeongchang 2018. The study had two main questions to analyze this: “How does Swedish tabloids report about the female and male cross-country skiing teams at the Olympics in Pyeongchang 2018?” and “How do Swedish tabloids report about the setbacks and successes regarding the Swedish cross-country skiing teams at the Olympics in Pyeongchang 2018?”. The result of our discourse analysis showed us that the tabloids present the female national team’s performance differently to how they present the male national team's performance. We made a discourse analysis of nine different articles from the Swedish tabloids Aftonbladet and Expressen. The tabloids write about the female national team’s performances and successes and they balance it by also writing about their setbacks. The reasoning we found as to why the tabloids writes about female athletes more in-depthly than the men is because there is a larger demand for it, owing to their huge success in the Olympics.In contrary, the articles about the male national team, the tabloids write about their setbacks without questioning underlying factors or previous training that could be the basis of their failures. The tabloids also choose to publish articles with more private themes when it comes to the female athletes. This does not occur in the articles about the male cross country national team. In the articles about the men, the tabloids choose not to include personal facts of any kind, all analysed articles deal instead with performance or setback related types of themes.