"The Speciesism Gaze!?" : An ethical discursive analysis of animal right posters from a postcolonial, eco-critical and new materialist feminist perspective.

Sammanfattning: Our western society and lifestyle is to a considerable extent depended on the way we perceive and treat our co-existing non-human species. Industrial farming, vivisection, sports, circuses etcetera are just a few examples of how human use and exploit animal bodies for own gain. A phenomenon that in many ways, is perceived, as natural and normal, and therefore seldom discussed. The thesis purpose is to problematize this phenomenon by examine, what I call “The Speciesism Gaze”, through analysis of posters that promote animal rights, selected online, through the search domain Google. The theoretical framework used, are theories focusing on intersectionality, derived within postcolonial-, eco-critical and new materialist feminism. A brief introduction of animal right movements, its linking to feminism activism and theories derived within affect theory is presented as background for the analysis. As method, I use critical discourse analysis, focusing on intertextuality of the posters context. Asking what discourses emerge, challenging the anthropocentric and androcentric western dualistic hierarchy, whilst displaying mutually reinforced structures of sexism, racism and speciesism? I discuss the western historical and cultural human idea that the human species is separated from nature and animal, and where the “right” human subject standard is perceived as male, white, heterosexual and western in the Anthropocene age. I found that, this standard is displayed, played on, and questioned in the posters selected, in relation to animal materiality, grievability, killability, species necropolitics, sexism and racism. I discuss in my conclusion that oppression based on speciesism is not a power relation discussed in society today to the same extent as expressions of sexism and racism are. It is however an oppression that we all take part in every day and that affect all of us, despite species belonging. In that context, I hope the theorization and meaning of the speciesism gaze will have significance within the field of feminist theorizations and practices.