Unga konsumenter och digitala betalningsmedel : Unga vuxnas attityder och acceptans till digitala betalningsmedel
Sammanfattning: Abstract Purpose The purpose of the study was to investigate young Swedish consumers attitudes towards electronic payments. To answer this purpose, two research questions were formulated: What factors influence young adults' attitudes towards electronic payment? How can young adults' attitudes towards electronic payment be described? Method As for the quantitative part, questionnaires have been used to collect data which have then been analyzed by using regression analyzes. For the qualitative part, in-depth interviews have been used to describe young adults' attitudes and acceptance of electronic payment. Result The results of the study showed that there were various factors that had an impact on young adults' attitudes and acceptance of using electronic payment. The factors that were correlated to age were Perceived usefulness, perceived ease of use, risk, safety. Young adults' attitudes towards electronic payment were very positive and the respondents had a great acceptance of new forms of electronic payments. What the study has also concluded is that other people's influence had a small effect on other individual's attitude towards the usage of electronic payment. Factors that had a major impact on young adults' attitudes towards electronic payments was safety, speed, and ease of use.
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