Sökning: "Åke Weber"

Hittade 2 uppsatser innehållade orden Åke Weber.

  1. 1. Leadership and Brand Alignment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
    Nyckelord :Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

    Sammanfattning : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. LÄS MER

  3. 2. Aktiv Förändring - En normstudie av politisk aktivism

    Kandidat-uppsats, Lunds universitet/Sociologi

    Författare :Emma Johansson; [2013]
    Nyckelord :normer; samhällsförändring; aktivism; Social Sciences;

    Sammanfattning : Författare: Emma Johansson. Titel: Aktiv Förändring – en normativ analys av politisk aktivism. Kandidatuppsats: SOCK01, 15 hp. Internet. LÄS MER