Sökning: "Affect heuristic"

Visar resultat 11 - 15 av 36 uppsatser innehållade orden Affect heuristic.

  1. 11. Nudging som beteendeförändringsteknik på riskbenägenhet : Skiljer sig effekten av nudging beroende på upplevd resursknapphet under livsloppet

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för hälsovetenskaper

    Författare :Jannicka Johansson; Jennifer Nsona-Ramos; [2021]
    Nyckelord :Nudg*; behaviour change; scarcity; childhood scarcity; socioeconomic status; investment decision-making; Nudg*; beteendeförändring; knapphet; knapphet i barndomen; socioekonomisk status; investeringsbeslut;

    Sammanfattning : Studiens syfte var att undersöka om nudging kan påverka individers ekonomiska riskbenägenhet och om effekten av nudging som beteendeförändrings teknik skiljer sig beroende på upplevd ekonomisk knapphet under livsloppet. Studien har utgått från en kvantitativ metodologi och design. LÄS MER

  3. 12. High versus Low: The Effect of AURs and Brand Equity in Live Stream Shopping

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Andersson; Sarangua Tsogtoo; [2021]
    Nyckelord :Live stream shopping; Aggregate User Representations; Customer-based brand equity; Source credibility; Purchase intention;

    Sammanfattning : Live Stream shopping is a rising phenomenon expected to transform retail worldwide. Despite the eminent need for practitioners to understand the best case use of live stream shopping, the subject is scarcely explored in academic research. LÄS MER

  4. 13. Do variations in the initial mass function affect galaxy evolution?

    Master-uppsats, Lunds universitet/Astronomi - Genomgår omorganisation; Lunds universitet/Institutionen för astronomi och teoretisk fysik - Genomgår omorganisation

    Författare :Mateo Prgomet; [2020]
    Nyckelord :galaxy; galaxy formation; galaxy evolution; feedback; star formation; ultra faint dwarf galaxy; initial mass function; variations; universe; redshift; hydrodynamics; cosmology; zoomed-in simulations Galaxy formation and evolution; galaxy feedback; stellar feedback; IMF variations; cosmological zoomed-in simulations; Physics and Astronomy;

    Sammanfattning : The initial mass function (IMF) describes the stellar mass distribution for a population of stars at birth. This parameter represents a topic of long standing discussion within astronomy due to its apparent insensitive nature to environmental conditions. However, in the last decade, significant evidence suggesting the contrary has been presented. LÄS MER

  5. 14. Idea Promotion - The story of intrapreneurs promoting an idea within a well-known innovative organisation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cong Trinh Vo; [2019-07-08]
    Nyckelord :idea promotion; idea promoter; intrapreneurship; issue selling; incumbents; innovation management; idea selling tactics;

    Sammanfattning : “Ideas are the currency of the 21st century. You can have brilliant ideas—truly revolutionary ideas — but if you cannot persuade others to act, those ideas don’t matter” - Gallo (2014, para. LÄS MER

  7. 15. A Heuristic Approach based on Prioritized Quality Attributes for the Evolutionary Architecting of Automotive Embedded Systems

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Harikrishnan Radhakrishnan; [2019]
    Nyckelord :;

    Sammanfattning : Over the years, vehicles have become very complex systems involving multiple domains of engineering. This is mainly due to the advent of electronics and its use in the automotive industry. Electronically controlled systems offer much more flexibility and reliability compared to conventional mechanical systems. LÄS MER