Sökning: "Attribution modelling"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Attribution modelling.

  1. 1. Skrivande förnäm dam : Konst som hantverk och handelsvara i renässansens Flandern

    Master-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Teresia Strömgren; [2023]
    Nyckelord :Master of the Female Half-Lengths; Technical Art History; Spectrometric analysis; Attribution; The Magdalene; Flemish; 16th Century;

    Sammanfattning : The painting Seated lady writing has undergone a technical investigation where its material characteristics were unveiled using non-invasive analytical techniques employing different wavelengths of the spectrum. The panel was analyzed from a material and a visual culture perspective. LÄS MER

  3. 2. The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jakob Ferenius; Victoria Kotras; [2021]
    Nyckelord :Authenticity of Brand Activism; Brand Activism; Authenticity; Perception of Authenticity; Antecedents of Authenticity; Judgement of Truth; Marketing Scepticism; Socio-political Issues; Business and Economics;

    Sammanfattning : Purpose: The study aimed to investigate which antecedents affect consumers’ perception of the authenticity of brand activism. Methodology: The study followed a deductive approach. LÄS MER

  4. 3. Investigating the Attribution Quality of LSTM with Attention and SHAP : Going Beyond Predictive Performance

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Hannes Kindbom; [2021]
    Nyckelord :Digital marketing; Attribution modelling; Multi-touch attribution; Deep learning; LSTM; SHAP; Attention; Interpretability; Digital marknadsföring; Attributionsmodellering; Multi-touch attribution; Djupinlärning; LSTM; SHAP; Attention; Tolkningsbarhet;

    Sammanfattning : Estimating each marketing channel’s impact on conversion can help advertisers develop strategies and spend their marketing budgets optimally. This problem is often referred to as attribution modelling, and it is gaining increasing attention in both the industry and academia as access to online tracking data improves. LÄS MER

  5. 4. Insights on Creating a Growth Machine Using Attribution Modelling

    Master-uppsats, KTH/Optimeringslära och systemteori

    Författare :Hannes Kindbom; Viktor Reineck; [2021]
    Nyckelord :Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

    Sammanfattning : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). LÄS MER

  7. 5. Channel attribution modelling using clickstream data from an online store

    Master-uppsats, Linköpings universitet/Statistik och maskininlärning

    Författare :Kevin Neville; [2017]
    Nyckelord :Clickstream data; Channel attribution; Logistic regression; Variable selection; Data driven marketing;

    Sammanfattning : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. LÄS MER