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1. Insights on Creating a Growth Machine Using Attribution Modelling
Master-uppsats, KTH/Optimeringslära och systemteoriSammanfattning : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). LÄS MER
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