Sökning: "Aizhen Loh"

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  1. 1. A Study on Influence of Trust, Social identity, Perceived Risk and EWOM on Consumer Decision-Making Process in the context of Social Network Sites

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Aizhen Loh; [2011]
    Nyckelord :social networks sites; EWOM; trusts; perceived risks; social identity; purchase intentions;

    Sammanfattning : With the advent of Web 2.0 applications, social network sites enable customers to actively participate as market players and reach out to the mass population within a short span of time. The tremendous impact of the rise of social network sites not just shifted the way businesses work, it also changed the manner consumers behave. LÄS MER