Sökning: "Alessandra Sossini"
Hittade 1 uppsats innehållade orden Alessandra Sossini.
1. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. LÄS MER
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