Sökning: "employee ambassadorship"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden employee ambassadorship.

1. 1. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alessandra Sossini; [2023]
   Nyckelord :employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Sammanfattning : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. LÄS MER

3. 2. Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Filip Svensson; Ebba Björnfalk; [2021]
   Nyckelord :temporary employment; brand ambassador; brand ambassadorship; personal branding; social identity approach; VCI alignment model; hermeneutic; Social Sciences;

   Sammanfattning : The increased competition amongst brands has raised the importance of coworkers to strengthen the organizational reputation. The research seen from an employee perspective on how these coworkers themselves experience brand ambassadorship is although limited. LÄS MER

4. 3. Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Kaisa Uronen; [2020]
   Nyckelord :brand ambassador; employee ambassador; ambassadorship; sensemaking; identity; normative control; brand-centred control; situation; Social Sciences;

   Sammanfattning : The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. LÄS MER

5. 4. #älskarmittjobb: En kvalitativ diskursanalys av ambassadörskap på LinkedIn

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Maria Eklund; Annika Jönsson; [2020]
   Nyckelord :ambassadorship; discourse analysis; self-presentation; forms of capital; LinkedIn; social media; the knowledge society; sustainable lifestyle; ambassadörskap; diskursanalys; intrycksstyrning; Bourdieu kapitalteori; sociala medier; kunskapssamhället; hållbar livsstil; Social Sciences;

   Sammanfattning : Det finns idag en ökad förståelse för medarbetarnas kommunikativa roll i organisationer, vilket kan förstås genom begreppet ambassadörskap. Samtidigt som organisationen vill uppmuntra sina anställda att agera som ambassadörer på sociala medier, vill man också kontrollera medarbetarnas röst för att säkra ett enhetligt budskap. LÄS MER

7. 5. All You Need is Likes : En fenomenografisk studie om medarbetares förutsättningar för employee advocacy i två organisationer

   Kandidat-uppsats, Lunds universitet/Pedagogik

   Författare :Malin Karell; Linn Ohlson; [2016]
   Nyckelord :Employee advocacy; sociala medier; ambassadörskap; organisationskultur; identitet; employer branding; Social Sciences;

   Sammanfattning : The world of social media is here to stay, and while it offers plenty of opportunities for employers and organizations it is also said to be the biggest challenge for professional com-municators. Through employee advocacy, individuals can communicate the message of their organization to their whole network with merely the click of a button. LÄS MER