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Hittade 1 uppsats som matchar ovanstående sökkriterier.

1. 1. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

   Författare :Alicia Gant; [2018]
   Nyckelord :Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

   Sammanfattning : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. LÄS MER