Sökning: "IKEA position"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden IKEA position.

  1. 1. Middle managers during organizational change : A qualitative study on middle managers role, ability, and approach to resistance in the process of operational change

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :William Thunholm; Yasmin Lundqvist; [2022]
    Nyckelord :;

    Sammanfattning : Middle managers have come to be a natural part of large companies' structure. In additionto this, change has become more prominent for all types of businesses because of rapidchanges in demand. LÄS MER

  3. 2. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Nyckelord :Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Sammanfattning : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. LÄS MER

  4. 3. Alla måste dra sitt strå till stacken för klimatet : En retorisk analys om hur hållbarhetskommunikation i Ikea Sveriges reklamkampanjer kan förstärka deras varumärkesidentitet

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Amanda Dahlberg Glimnér; Emma Gunnarsson; [2021]
    Nyckelord :CSR; sustainability; IKEA; marketing communication; nostalgia; rhetorical analysis; storytelling; brand identity; visual rhetoric; CSR; hållbarhet; IKEA; marknadskommunikation; nostalgi; retorisk analys; storytelling; varumärkesidentitet; visuell retorik;

    Sammanfattning : Överkonsumtion är ett stort problem som växt fram som konsekvens av klimatförändringarna och samtidigt har medvetenheten kring hållbarhet ökat. Greenwashing har blivit allt vanligare samtidigt som storytelling förekommer oftare i reklamkampanjer. LÄS MER

  5. 4. Effects of pillows on sleep ergonomics

    Master-uppsats, Lunds universitet/Innovation

    Författare :Xia Tran; [2020]
    Nyckelord :pillow; sleeping comfort; simulation; ergonomics; customer study; customer survey; Technology and Engineering;

    Sammanfattning : Pillows are an important part of sleeping comfort. The goal of the master thesis was to get a better understanding of pillows for IKEA. To reach that goal, a customer study of 20 customers was performed. Information about and measurements of each customer were collected in order to find a pattern between data and opinions of pillows. LÄS MER

  7. 5. Daylighting and Electric Lighting Integration in the Retail Sector

    Master-uppsats, Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Författare :Rafael Campama Pizarro; [2019]
    Nyckelord :daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Sammanfattning : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. LÄS MER