Sökning: "Amie Almström"

Hittade 1 uppsats innehållade orden Amie Almström.

  1. 1. ”Klicka” ”Gilla” ”Dela” En studie om användares uppfattningar, attityder samt beteende till anpassade annonser i nyhetsflödet på Facebook

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Amie Almström; [2014]
    Nyckelord :sociala medier; anpassad annonsering; Facebook; attityd; mottaggarperspektiv;

    Sammanfattning : This thesis is a study of Facebook users’ beliefs attitudes and behaviour towards personalised adverts on the site, using Wang & Suns theory about the relationship between beliefs and attitude toward online advertising (ATOA) and the connection between attitude and behaviour. The result, based on qualitative research and interviews, will introduce a deeper understanding and interpretation of users’ beliefs, attitudes and behaviour toward personalised adverts. LÄS MER