Sökning: "Amna Asad"

Hittade 3 uppsatser innehållade orden Amna Asad.

  1. 1. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sana Rehman; Amna Asad; [2021]
    Nyckelord :Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

    Sammanfattning : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. LÄS MER

  3. 2. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
    Nyckelord :Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. LÄS MER

  4. 3. Leadership Style & Challenges of MCT Management : Case Study- Swedish Construction MNC

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Semeh Maaroufi; Amna Asad; [2017]
    Nyckelord :Multicultural team; Challenges; Culture; Diversity; Leadership style; Leader;

    Sammanfattning : Ongoing globalization in business world has led to increase diversity of workforce.Organizations are relying more and more on people coming from all over the world withdifferent backgrounds, nationalities, culture, race etc. LÄS MER