Sökning: "André Malmaeus"

Hittade 2 uppsatser innehållade orden André Malmaeus.

1. 1. Are You New(s) Here? - Media Relations in a Startup Context

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :André Malmaeus; Marielle Nyberg; [2018]
   Nyckelord :Startups; Media Relations; Media Coverage; News Production;

   Sammanfattning : The purpose of this study is to explore how startup organizations use media relations to influence their coverage in news media. Although a vast body of research has unveiled how large organizations and professional PR practitioners engage in such efforts, media relations practices in the context of startups is largely unknown. LÄS MER

3. 2. Marknadens inverkan på behovet av företagsstöd - en studie av sex uppstartsföretag

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Olof Nilsson; André Malmaeus; [2015]
   Nyckelord :Entrepreneurial support; Nascent markets; Industry life cycle; Advisory services; Seed capital;

   Sammanfattning : In efforts to strengthen local economies, business development programs are often a way in which governmental organizations and state affiliates try to facilitate innovation and successful entrepreneurship. There is a mutual interest from both the public and private sector that these funds are put to good use. LÄS MER