Sökning: "Annalena Badiale"

Hittade 1 uppsats innehållade orden Annalena Badiale.

  1. 1. Value creation in an Open Innovation relationship : Investigating the relational factors in an accelerator program

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Annalena Badiale; Parisa Jazeb; Clara Wik; [2022]
    Nyckelord :Open innovation; accelerator program; relationship marketing; startups; actor bonds; trust; commitment; resource ties; activity links; network embeddedness; value creation;

    Sammanfattning : The mutual need between organizations and startups, from one side to stay competitive and the other to survive, leads to open innovation relationships. However, the actors are asymmetrical, leading to a risk that no value is created. Nevertheless, value needs to be created in the relationship to enable open innovation. LÄS MER