Sökning: "Bank marketing strategy"

Visar resultat 16 - 17 av 17 uppsatser innehållade orden Bank marketing strategy.

1. 16. Public procurements in Africa : - the way to Swedish success

   Uppsats för yrkesexamina på grundnivå, Institutionen för ekonomisk och industriell utveckling

   Författare :Anna Ramebäck; [2007]
   Nyckelord :public procurement; African Development Bank; project marketing; network; aid market;

   Sammanfattning : Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. LÄS MER

3. 17. What a Difference a Bank Makes

   Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Alexander Klaus; Ségolène Marie; [2006]
   Nyckelord :Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

   Sammanfattning : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. LÄS MER