Sökning: "Bank marketing strategy"

Visar resultat 6 - 10 av 17 uppsatser innehållade orden Bank marketing strategy.

  1. 6. Ungdomars medvetenhet om säkerhetsrisker med bankverktyg

    Kandidat-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Taru Särkiniemi; Emma Eldnor; [2013]
    Nyckelord :Relationship marketing; young consumers; awareness; security risks; banks’ products and services; Relationsmarknadsföring; unga konsumenter; medvetenhet; säkerhetsrisker; bankers produkter och tjänster;

    Sammanfattning : According to Nosti (2012) banks target youths to find new customers by giving them special offers such as debit cards from a relatively early age. However, Moschis and Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. LÄS MER

  3. 7. Mobile Payments : Comparison of Mobile Wallet Concepts

    Master-uppsats, KTH/Kommunikationssystem, CoS

    Författare :Srikant Narayan; [2013]
    Nyckelord :;

    Sammanfattning : Mobile payments are an emerging trend and an alternative to traditional payment methods. Mobile payments involve the usage of the mobile phone to handle credit transfers during purchase of goods and peer to peer money transfers referred to as mobile wallet service, instead of depending on bank cards and cash. LÄS MER

  4. 8. Small scale farmers’ access to and participation in markets : The case of the P4P program in western Kenya

    Master-uppsats, Kulturgeografiska institutionen

    Författare :Maja Skjöldevald; [2012]
    Nyckelord :small scale farmer; maize market; purchase for progress; P4P; Kenya; WFP; AMPATH.;

    Sammanfattning : The purpose of this thesis is to understand how small scale farmers navigate the market to access and participate in the formal maize market to improve their revenue, utilising the case of the P4P program inKenya. The empirical material was collected during fieldwork in Kenya. Qualitative methods were found to be the most suitable for this thesis. LÄS MER

  5. 9. Nyskapande studentmervärden som en universitetsstudent kan tänka sig att byta bank för : - Ett arbete skrivet på uppdrag åt Swedbank

    Uppsats för yrkesexamina på avancerad nivå, Handelshögskolan vid Umeå universitet

    Författare :Niclas Paulsson; Fredrik Nordin; [2012]
    Nyckelord :Customer value; Brand loyalty illoyalty; Lifestyle Branding Marketing; Pioneers; Blue Ocean Strategy;

    Sammanfattning : I Sverige råder det hög konkurrens och låg kundrörlighet på bankmarknaden samtidigt som många banker har dålig kunskap om vad de ska erbjuda för att locka till sig nya kunder. Ett specifikt segment som Swedbank är intresserade av att locka till sig är universitetsstudenter. LÄS MER

  7. 10. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Linnéa Hallberg; Yasmine Åkermark Nettelbladt; [2011-08-30]
    Nyckelord :Islamic banking; conventional banking; finance; Malaysia; Sweden; marketing; international business;

    Sammanfattning : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. LÄS MER