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1. 1. Etableringsprocessen på en tillväxtmarknad : En fallstudie om Scanias etableringsprocess på den indiska marknaden.

   Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Bushra Kanwal; Sandino Flores Frias; [2013]
   Nyckelord :Establishment Process; Internationalization Strategies; TCO; Case Study; India; Scania; Profitability; Etableringsprocess; Internationaliseringsstrategi; TCO; Fallstudie; Indien; Scania; Lönsamhet;

   Sammanfattning : Objective: The objective of this thesis is to investigate how Scania has attained success to establish on the Indian market and to inquire into the establishment process of Scania and their entrance in the Indian market. The thesis describes different factors such as the product, mode of entry, time of entry and choice of market that play a role when a company establishes and invest in a foreign market. LÄS MER