Sökning: "Buying behaviours"

Visar resultat 31 - 34 av 34 uppsatser innehållade orden Buying behaviours.

  1. 31. Online communities : segments and buying behaviour profiles

    Magister-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Författare :Jonna Isaksson; Stephanie Xavier; [2009]
    Nyckelord :online community; social network; online buying behaviour; online shopping;

    Sammanfattning : The concept of communities and the interaction between people are not new concepts. People have always gathered around common conditions shared by those in the group such as shared emotions, interests, beliefs and needs. It is however the way we interact, with whom we interact, and when and where these meetings take place which has changed. LÄS MER

  3. 32. DISTRIBUTORS’ BRANDS

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Raphaël Guerrero; [2008]
    Nyckelord :consumers’ behaviours; distributors’ brands; leaders’ brands; marketing mix;

    Sammanfattning : The purpose of this study was to investigate the consumers’ behaviours towards the distributors’ brands. The aim was to find out what were the most important criteria of the marketing mix for a consumer in his buying process that make him choose between a distributor’s brand and a leader’s brand. LÄS MER

  4. 33. Den oförutsägbare privatresenärens köpbeteende : inom flygtransportbranschen

    Magister-uppsats, Ekonomiska institutionen

    Författare :Martin Nyström; Anna Wahlman; [2005]
    Nyckelord :Leisure travellers; air transport; hierarchy of needs; loyalty; value; behaviour; Privatresenär; flygtransportbranschen; värde; köpbeteende; behovshierarki; lojalitet;

    Sammanfattning : Bakgrund: Flygtransportbranschen är hårt konkurrensutsatt genom stark etablering av lågprisbolag. Därtill har händelser såsom terrordådet i New York och SARS påverkat marknaden negativt; branschen har dessutom drabbats av förändrat kundbeteende, bland annat hos privatkunder, och flygbolagen finner det allt svårare att förutse kundernas köp. LÄS MER

  5. 34. New Challenges of The Book Retail Industry

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Jorge Arturo Perez Mendoza; Capucine Dujardin; [2005]
    Nyckelord :Marketing; Electronic Commerce;

    Sammanfattning : Businesses are being more and more influenced by changing forces like globalization, deregulation, convergence of industries, and it has been several years since a newcomer has appeared in almost every marketplace all around the word: e-commerce. The emergence and development of e-commerce was due to the rapid growth of the internet. LÄS MER