Sökning: "Carin Kindberg"

Hittade 2 uppsatser innehållade orden Carin Kindberg.

1. 1. Innovation Services : Exploring the underlying perspectives of organisations intention to utilizing innovation services

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Carin Kindberg; Simon Huléen; [2021]
   Nyckelord :Innovation; Innovation Services; Organisations Behavioural Intention; Behavioural Intention; Intention; Organisational Motivation; Organisational Culture; Perceived Value;

   Sammanfattning : Introduction: The focus area of this thesis is on Innovation services and organizations intentions for utilizing innovation services. Innovation services is defined as consultancy services aimed at improving the innovation process, such as innovation training, ideation sessions and innovative workshops. LÄS MER

3. 2. Too much information on Social Media : The effect of information overload on purchase intentions - a quantitative study.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Emma Malmsten; Malin Brunosson; Carin Kindberg; [2019]
   Nyckelord :Information overload; quantity of information; quality of information; information processing; consumers purchase intentions;

   Sammanfattning : Introduction: Information overload occurs when received information exceed the consumer's ability to process the information and the consumers are overwhelmed by the information. How the consumer can process the information and if the consumer will be overwhelmed depends on the quantity and quality of the information. LÄS MER