Sökning: "Malin Brunosson"
Hittade 2 uppsatser innehållade orden Malin Brunosson.
1. How socially responsible are SMEs in Vietnam? : - A qualitative study
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Introduction: Vietnam is a developing country that has had rapid economic growth during the last 25-30 years. Alongside, the waste and pollution of the country has increased where both the economy and pollution is expected to grow even further in the upcoming years. LÄS MER
2. Too much information on Social Media : The effect of information overload on purchase intentions - a quantitative study.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Introduction: Information overload occurs when received information exceed the consumer's ability to process the information and the consumers are overwhelmed by the information. How the consumer can process the information and if the consumer will be overwhelmed depends on the quantity and quality of the information. LÄS MER