Sökning: "Category Aspx"

Visar resultat 1 - 5 av 94 uppsatser innehållade orden Category Aspx.

  1. 1. Firm Dynamics, Productivity and Demand Shocks: A Study of Indian Manufacturing Plants

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :S Ravish Rizvi; [2023]
    Nyckelord :Productivity; Firm dynamics; Demand; Manufacturing;

    Sammanfattning : Firm growth in the Indian manufacturing sector has puzzled economists for many years due to the persistence of many small and unproductive plants. I study the importance of producer-specific demand, along with productivity and prices, for firm dynamics in this setting. LÄS MER

  3. 2. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  4. 3. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Nyckelord :Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Sammanfattning : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. LÄS MER

  5. 4. Explanatory Value of Risk Factors for Post-IPO Volatility

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Oscar Ribrant; Ludwig Åberg; [2022]
    Nyckelord :Initial Public Offering; Risk Factors; Volatility; Uncertainty;

    Sammanfattning : Since 2017, Swedish business magazine Affärsvärlden examines all Swedish IPOs and subsequently hand out risk flags divided upon 21 predetermined measures. These flags aim to highlight uncertainties connected to the maturity, suitability, IPO process and prospectus of respective companies. LÄS MER

  7. 5. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Christoffer Rodell; Theo Örtengren; [2022]
    Nyckelord :Net Promoter Score; Word of Mouth; Attitudinal loyalty; Associations; Mindset metics;

    Sammanfattning : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). LÄS MER