Sökning: "Self-congruence"

Visar resultat 1 - 5 av 10 uppsatser innehållade ordet Self-congruence.

  1. 1. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Nyckelord :Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Sammanfattning : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. LÄS MER

  3. 2. Arbetstrivsel hos vårdpersonal : En kvantitativ studie om huruvida socialt stöd, autonomi och månadslön har ett samband med arbetstrivsel

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)

    Författare :Evelin Skoglund Gutierrez; Louisa Nilsson; [2022]
    Nyckelord :Job satisfaction; Social support; Autonomy; Salary; Healthcare staff; Arbetstrivsel; Socialt stöd; Autonomi; Lön; Vårdpersonal;

    Sammanfattning : Att undersöka arbetstrivsel är betydelsefullt för att bättre förstå det personliga välbefinnandet och för att hjälpa organisationer att fungera på bästa möjliga sätt. Syftet med vår studie var att undersöka om socialt stöd, autonomi samt månadslön predicerar arbetstrivsel hos vårdpersonal. LÄS MER

  4. 3. Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hany Wulandari; Nida Tanveer; [2022]
    Nyckelord :Social Media Influencers SMI ; SMI’s credibility; brand image; brand self-congruence; purchase intentions.; Business and Economics;

    Sammanfattning : This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. LÄS MER

  5. 4. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jenny Sandström; Veronica Ågren; [2021]
    Nyckelord :Boycott; buycott; food and drink brands; FMCG industry; Business and Economics;

    Sammanfattning : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. LÄS MER

  7. 5. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Buster Chuck Allan Grunau; Milou Cornelia Henrica Klijn; [2020]
    Nyckelord :Pro-Environmental Self-identity; Conspicuous Sustainability; Self-Congruence; Self-Brand Connection; Shopping Malls; Social Sciences;

    Sammanfattning : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. LÄS MER